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La Senza puts the wraps on customer experience
Thinking both inside and outside the proverbial box #898 in the Purple Goldfish Project is taken from a blog post by Jon Hammond @jonhammondtweet: Here is an excerpt: “In the Gulf Coast area of the...
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A purple goldfish from PRIMO that is salty and sweet
Who knew Rosemary Almonds could be so good? #903 in the Purple Goldfish Project comes courtesy of PRIMO, a restaurant inside the JW Marriott in Orlando. Here’s the story: The bar at PRIMO has a...
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Firebox deliver sweets with every order
Be playful with your little extra #70 in the Purple Goldfish Project was submitted by Ross Shaw: “Hi Stan – Firebox.com in the UK (I worked for them while living in London) put a small bag of retro...
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Rebecca Minkoff packs a little unexpected extra in her bags
Having fun with a thoughtful extra #988 in the Project was submitted via e-mail by Vanessa Khedouri: “Rebecca Minkoff bags all have an extra business card in them – it has a guy’s picture and on the...
View ArticleTwo inspiring stories of marketing lagniappe from WYPG?
“Real generosity toward the future lies in giving all to the present.” – Albert Camus Two day before launch and I thought I’d share a couple of interesting stories from the prologue of What’s Your...
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DoubleTree is the SHIT
The Power of a Double Meaning I wrote a post about Cartridge World a couple of years ago entitled, “Cartridge World Sucks in a Couple of Good Ways.” It told the story of how Cartridge World (PG #249)...
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The first Avon lady was packing a little lagniappe, literally and figuratively
If you can sell books door to door, then why not perfume The beginnings of Avon makes for an interest tale of marketing g.l.u.e (giving little unexpected extras). It’s the sweet story of a boy from...
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Back to School – Sticky Marketing Lessons from Panera and Doubletree Hotels
Actions Speak Louder Than Words A couple recent stories from the Purple Goldfish Project drove home a simple truth. Doing the little unexpected extras and taking care of customers can be a powerful...
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Tesco delivers on its tagline of Every Little Helps with Click and Collect
Taking the pain out of ordering online groceries Starting in 1929, Tesco was established when Sir Jack Cohen joining forces with T.E. Stockwell in retailing. Today, Tesco is one of the largest UK...
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Picture this – Jeff Bezos versus The Gideons
The Kindle is making a move of biblical proportions In a little over 100 years the Gideons have distributed 1.7 billion bibles. The primary resting place for these books has been hotel rooms. One hotel...
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